Optimisation Insights, powered by expert knowledge and cutting edge LLM technology, translate complex sustainability data into a clear, practical toolkit for reducing emissions from category-specific hotspot ingredients. Instead of asking busy category and product teams to “just use less” of a problematic ingredient, each insight pinpoints a concrete lever: reformulate a recipe, switch an origin, support a farm-level transition or tighten inventory to cut avoidable waste. For retailers, this means you can move from generic climate commitments to a targeted action plan that tackles the biggest drivers of emissions in your avocado range, your nuts and seeds portfolio, your dairy, your meat substitutes and beyond.

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The Empowering Consumers Directive (EmpCo) targets greenwashing by requiring every environmental claim to be clear, specific and provable. Labels such as “eco-friendly,” “green,” “climate friendly,” or “biodegradable” cannot be used on their own. They are only acceptable when backed by recognised, excellent environmental performance.

With an increasing focus on well-being, consumers today are elevating protein to a key role in modern diets. "High-protein" has become an influential buzzword, significantly swaying purchasing decisions as people actively seek to boost their intake.

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