‍Goal: To Engage Customers in Sustainable Shopping

In collaboration with inoqo’s Product Impact Assessment solution, e-Fresh.gr is taking significant steps to promote sustainable consumption. By engaging its hundreds of thousands of registered users, e-Fresh.gr aims to increase awareness about the environmental impact of food choices. Through transparent and actionable data, the initiative seeks to inspire consumers to adopt more sustainable shopping habits.

By integrating inoqo’s Product Climate Footprint label into its online store, e-Fresh.gr will offer users clear and accessible insights into the environmental impact of the food products they purchase. This initiative is powered by inoqo’s Product Impact Assessment (PIA) solution, which evaluates the impact of thousands of food and beverage products. The assessments are supported by inoqo’s proprietary impact database, containing over 193,000 ingredient-country specific emission factors. 

This initiative aims to meet consumers' growing demand for sustainability while addressing common barriers such as lack of knowledge and trust. As part of the effort, each user will receive a personalized “climate-resilient impact score,” which will be calculated, regularly updated, and displayed on their profile. This score will enable consumers to track their progress, inspiring them to adopt and maintain eco-conscious habits by showcasing the tangible effects of their choices on the environment.

Spiros Stamatiou, Customer Experience Director of e-Fresh.gr, highlighted the importance and goals of the partnership: “We are excited to collaborate with inoqo to redefine sustainability in online grocery shopping! At E-fresh, we believe in empowering our customers to make informed, eco-conscious choices, and this collaboration marks a significant step toward a greener future."

e-Fresh.gr will go beyond simply informing consumers; it will actively support them on their journey to sustainability:

• Personalized feedback: Based on the climate-resilient impact score and historical purchasing behavior, users will receive tailored recommendations and interventions to help guide their sustainability efforts.
• Targeted campaigns and challenges: These will motivate users to adopt and maintain eco-conscious choices, reinforcing their commitment to sustainable living.

Through these initiatives, e-Fresh.gr will provide the tools and support needed to empower consumers to make lasting changes and adopt a more sustainable lifestyle.

‍Guiding Retailers and F&B Brands Towards a Low-Impact Future

‍inoqo helps retailers and food & beverage (F&B) brands assess the environmental and social impacts of their products through the inoqo Product Impact Assessment (PIA) platform. Using AI-powered solutions, inoqo provides the most detailed insights into your entire value chain—from production and packaging to consumer disposable—helping you identify emission hotspots and optimize processes for a more sustainable future. Our Product Impact Assessment software is designed to be scalable, cost-effective, and accurate, allowing businesses to calculate and track their scope 3 emissions. Whether you’re trying to meet your science-based targets (SBTs) or simply want to improve your sustainability performance, inoqo offers reliable data aligned with EU PEF guidelines and IPCC standards. Reach out to us at hello@inoqo.com to explore how we can guide your business towards a low-impact future.