Customer story
April 9, 2025
In a recent webinar, Daniel Auner, Founder & CEO of The Makers, and Markus Linder, Co-Founder & CEO of inoqo, discuss how F&B brands can leverage data-driven insights to develop more sustainable food products.
About the The Makers
The Makers is a food development company based in Germany that specializes in creating high-quality, sustainable food products. They leverage data-driven insights to refine product formulations and sourcing strategies, aiming to minimize their environmental impact. Their approach focuses on reducing CO₂ emissions, decreasing packaging waste, and supporting healthier lifestyles, all while maintaining cost-effectiveness and consumer appeal. The company is committed to producing food that aligns with sustainability goals without compromising on quality or affordability.
They take a structured, data-driven approach to food innovation, built around three core pillars: environment, health, and safety.
- Environmental Impact: They use data-based predictions to evaluate the ecological footprint of their ingredients and supply chains. By analyzing production and sourcing data, they optimize processes to reduce environmental impact, focusing on lowering CO₂ emissions and minimizing waste.
- Health Considerations: The company employs advanced techniques to balance nutrients, improve texture, and ensure color stability in their products. This allows them to enhance nutritional value while keeping their offerings appealing to consumers.
- Food Safety: Through AI-assisted tools, they optimize pH levels, compare food processing methods, and develop inactivation models. This ensures their products meet strict safety standards while undergoing minimal processing.
Partnership between inoqo and The Makers
For those interested in exploring the partnership between inoqo and The Makers in greater detail, we highly recommend watching this insightful webinar. It offers a comprehensive look at how data-driven strategies are transforming sustainable product design and highlights the collaborative efforts of The Makers and inoqo to reduce emissions without compromising product quality.
One of the key focuses of the partnership is The Makers’ nut portfolio. As a customer of inoqo, The Makers are applying sustainability insights to tackle the environmental challenges associated with nuts. Although nuts are a staple in healthy diets, they pose significant environmental concerns—particularly related to farming emissions and supply chain logistics.
As Daniel Auner, Founder & CEO of The Makers, explains:
“Leveraging inoqo's impact insights, we continually evaluate the climate footprint across our entire product range. For instance, our analysis of the nut portfolio revealed that 95% of emissions originate from farming rather than packaging. By refining ingredient sourcing, logistics, and processing energy, we've managed to cut CO₂ emissions by up to 2/3 in some cases.”
To achieve these results, The Makers followed a structured, three-step approach:
The Makers achieved the following by using inoqo’s sustainability data and insights:
By combining scientific insights with actionable strategies, they are setting a precedent for how sustainability should be approached in the food sector. As brands and retailers continue to seek measurable, transparent sustainability solutions, collaborations like this will be critical in driving real, lasting impact.
Guiding Retailers and F&B Brands Towards a Low-Impact Future
inoqo helps retailers and food & beverage brands assess the environmental impact of their products through the inoqo Product Impact Assessment (PIA) platform. Using AI-powered solutions, inoqo provides the most detailed insights into your entire value chain—from production and packaging to consumer disposable—helping you identify emission hotspots and optimize processes for a more sustainable future. Our Product Impact Assessment software is designed to be scalable, cost-effective, and accurate, allowing businesses to calculate and track their scope 3 emissions. Whether you’re trying to meet your science-based targets (SBTs) or simply want to improve your sustainability performance, inoqo offers reliable data aligned with EU PEF guidelines and IPCC standards. Reach out to us at hello@inoqo.com to explore how we can guide your business towards a low-impact future.
April 9, 2025
by Laura
from inoqo