Transparency is not a choice anymore.

They will soon face similar challenges. Who will become the Tesla of grocery retail?

And how they can overcome these challenges.

At the moment, the carbon footprint is a commonly used metric of climate change impacts and environmental sustainability. When applied to products, it adds up emissions of materials, energy consumption and transportation. Interest in carbon labelling has drastically increased, as companies are rushing to appease increasingly environmentally conscious consumers, who demand transparency regarding their purchases.

Consumers want it, regulators will enforce it: transparency around your product impact is quickly becoming unavoidable. Almost 69% of shoppers want to know more information on how your product can contribute to a better planet. Meanwhile, governments and institutions are preparing laws that will make disclosing information to consumers about your value chain obligatory.

Sustainability is becoming a topic that big businesses, grocers among them, cannot ignore. 37% of European consumers deeply care about sustainability irrespective of which generation they belong to. Many consumers are already paying more for sustainable options. What’s more, governments and institutions are introducing laws to reduce emissions. An increasingly popular concept is net zero emissions. But what are they exactly and what do they mean for the grocery sector? This is what we will share with you in this article.

As the pressure on our climate and the ecosystem grows, we need to be aware of what and how we eat.

Did you know that food production causes up to a third of global greenhouse gases (GHG) and is responsible for two-thirds of water usage, according to the WHO?

If we want a healthy planet, we need to look at our food production and consumption and make sure they are sustainable. This is a win-win opportunity because such a diet is good for our health as well as the planet.

Following on the heels of Millenials, Generation Z (also Gen Z, the TikTok generation or Zoomers) has come of age and is becoming a very influential generation reshaping markets with their values. As a retailer or F&B company, you can no longer ignore their demands if you want to remain successful.

When it comes to the causes of climate change, the food sector is one of the main culprits. In fact, more than a third of the world’s man-made Greenhouse Gas emissions are caused by our food systems. (11)